#Come to jesus moment software#
#Come to jesus moment professional#

reality, and the reality is that inbound wins are just a piece of the overall puzzle and not a panacea to all lead generation problems. And, believe me, fellow marketers, we’re not going to Marketing Hell for making this concession (*ducks lightning bolt*). Inbound, as it turns out, is just part of a bigger movement named – wait for it – “Internet Marketing.” (I know, I know - SO NOVEL!).

“We got over ourselves,” Dharmesh Shah, CTO and co-founder of HubSpot, said when asked about integrating online advertising into its marketing software. Now, if these features sound like they support outbound marketing activities that, for all intents and purposes, compete with the central tenants of inbound as a concept, that’s because they do.

#Come to jesus moment software#

The company also demoed changes to its marketing software that provides reporting and optimization tools for paid, interruption-based marketing campaigns.

#Come to jesus moment professional#

The (over-simplified) gist: the software allows users to search professionals who match a pre-defined buyer persona – and, if you happen to share a common connection in your address book’s history with an aforementioned professional who matches your criteria, you can ask that connection for an “introduction” to your (potential) buyer. Ultimately, good marketing prevails.Īt its annual INBOUND conference last week, HubSpot co-founder and Godfather of the term 'Inbound Marketing,' Brian Halligan, demoed modifications to its sales software, Sidekick. Moreover, I’m confident that these companies implore traditional marketing tactics – trade shows, PR, PPC campaigns, whatever – to complement inbound initiatives. Eloqua’s sales team is double the size of its marketing team Marketo’s sales staff is nearly TRIPLE the size of its marketing department and Conductor boasts a sales team four times the size of its marketing team.Īnd I’m willing to bet my next paycheck that the combined sales staffs aren’t just counting on marketing leads to fuel their pipeline. To me, it’s telling that our data shows popular marketing automation and inbound-centric solutions companies feel the same way.

While basic inbound engagement metrics (whitepaper/eBook downloads, page views, webinar registrations, social media followers, DRIP interactions, re-engagement etc.) are important and serve up valuable insight, the primary goal here still boils down to one capitalistic destination: Monetization. In other words, just as Draper belittles the validity of love, I’d argue inbound attraction isn’t an indicator of commitment or, even worse, compatibility between potential customer and a business. And paring inbound tactics with a killer website and technologies that seamlessly optimize your digital initiatives is a thing ANY company should pursue in 2015, #duh.īut here’s the rub: optimizing digital content across each primary channel – namely a company website and blog, various social media channels, and email – only puts an organization in position to grow its business. So yeah, going “Inbound,” per se, is absolutely an effective and vital marketing strategy.

Without question, these marketers provide immense upfront value to potential customers by producing loads of compelling content, in many different forms, that speaks to universal problems a potential customer may (or may not) face. (Mind you, that number fails to encapsulate the concept’s true penetration – think of all the content and social media marketers, who are most certainly executing inbound strategies, but whose title is bereft of the word “inbound.”) *** We're not saving the manatees here, guys.īefore we get there, let’s back up and clarify the obvious: There is a reason we’re all drinking the Kool Aid and that, per ZoomInfo’s database, there are over 1,200 marketers with the term “inbound” in their job title. the antiquated machinations of outbound marketing was settled (hold that thought!). This feeling exacerbated last week when, for my money, the long-standing debate pinning the romantic aura of inbound marketing vs. My thoughts on Inbound Marketing are not too dissimilar from Draper’s thesis on love – meaning, yes, this concept was made up, at least in part, to sell products and services to people like me: Marketing professionals in search of cost-effective wins that support multiple initiatives – lead generation, awareness, whatever. “What you call love was invented by guys like me to sell nylons.' “The reason you haven't felt is because it doesn't exist,” Draper explains. In the pilot episode of Mad Men, Don Draper reveals his thoughts about the concept of love to one of his clients.